Shift’s platform tracks millions of data points on past and current prices, based on these data points, future prices are determined. We use this data to suggest listing prices to sellers, resulting in an honest and informed price for buyers. Our cost structure is lower because Shift is not a traditional dealer: we don’t have showrooms or retail overhead, which allows us to provide the best possible value for both the seller and the buyer.
Additionally, due to our pricing being data based driven we do not inflate prices with the anticipation of negotiation like traditional dealerships this means all customers receive the same fair price for every vehicle listed on our site.